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September 2006 - I CADEAUX DI FERRARI

September 2006

T-shirt and poster of the F2002 in St. Mark’s Square.

The opening of the new Ferrari store in the Mercerie district, right in the centre of Venice behind the Clock Tower, was a perfect opportunity to also confirm the union between this great company from Maranello and the City of Venice. The two “pit stops” took place on 14 June 2006, with the arrival of the F2002, and on 6 September, with the arrival of F1 drivers Michael Schumacher and Felipe Massa. Two great occasions to celebrate, this curious approach was the limelight of both the national and international press. In fact, the only city in the world through which cars cannot pass was the great show-case for the car company par excellence. To celebrate this event Ferrari produced a limited run of T-shirts with the Venice Brand and a poster of the F2002 world champion parked outside the Doge’s Palace in St. Mark’s Square.


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