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June 2004

8-10 June 2004 - Fondaco presents the Venice Brand at the most important licensing trade fair

The event gave rise to great surprise and enthusiasm among the staff at the exhibition stand. Among the great brand names of multinational companies such as Coca Cola, McDonalds, Walt Disney, Mattel, Sony Play Station, the small Venice box with a blow-up of some of its precious jewels, the Doge’s Palace, St. Mark’s Bell Tower and the Rialto Bridge, caught the attention of thousand of visitors, including staff from New York City Hall. With the help of technology, Michael Bloomberg, the newly elected Mayor of New York City, received a greeting from Paolo Costa, Mayor of Venice. The capital of history and art and the capital of modernity united once again by a strong tie. The American communication experts explained that 97% of the world population knew Venice while 94% knew New York. This precious information means the Venice Brand project must spread its wings as something of immense value that will join a priceless heritage.


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