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June 2005 - ST. MARK’S LIBRARY

June 2005

a contribution from distant lands

Following a relationship of concrete collaboration with the city, the famous Japanese car company also wanted to be present in the Venetian "drawing room" with its own brand. In the East, Venice is perceived as a queen, like a unique jewel which is why an activie contribution towards her improvement is also a reason for great pride. When the technicians were putting up the giant billboards, it so happened that a party of Japanese tourists were waiting nearby to visit the bell tower. To everyone's amazement, when the Mazda brand was unfolded, in an entirely natural and spontaneous way, there was a round of applause of appreciation and numerous photographs followed.


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