April 2010 CA' REZZONICO ENTHRONED AGAIN AS QUEEN OF THE GRAND CANAL, THANKS TO REPLAY
The restoration of the facade of Ca’Rezzonico palace, financed entirely by Fashion Box – Replay, has been completed on time. Thus the prestigious Museum of Eighteenth-Century Venice stands again in its full splendour, after the significant structural restoration of the nineties. The restoration works took 18 months and were epitomised by an artistic and communicative approach unprecedented in Venice. On the choice of the financing company, the space on the scaffolding was first used to highlight the commitment of the Replay brand, and then to showcase the works of four young artists: Lucia Veronesi, Sebastien Lallemand, Isotta Dardilli and Donatella Di Cicco. This form of communication was respectful, of high quality and of great appeal – and a far cry from the usual type advertising one sees around.